904-860-1016 | mkwcpa@comcast.net

Schedule your free consultation today
  • Home
  • Tax
    • Tax Preparation and Planning
    • Tax Resolution
    • Help with Your IRS Audit
    • Filing Prior Years Return
    • Owing the IRS Money
    • Behind on Payroll Taxes
    • When Your Spouse Owes the IRS
  • Accounting
    • Accounting Services
    • Bookkeeping
    • Payroll
    • Advisory Services
    • Cash Flow Forecast
    • Cloud Accounting
  • Industries
    • Services
    • Construction
    • Medical and Health Care
    • Real Estate
    • Non Profit
    • Retail
    • Restaurant
    • Manufacturing
    • Wholesalers and Distributors
    • eCommerce
  • Resources
    • Resources
    • Mobile Accounting
  • Blog
  • About us
  • Contact
  • Home
  • Tax
    • Tax Preparation and Planning
    • Tax Resolution
    • Help with Your IRS Audit
    • Filing Prior Years Return
    • Owing the IRS Money
    • Behind on Payroll Taxes
    • When Your Spouse Owes the IRS
  • Accounting
    • Accounting Services
    • Bookkeeping
    • Payroll
    • Advisory Services
    • Cash Flow Forecast
    • Cloud Accounting
  • Industries
    • Services
    • Construction
    • Medical and Health Care
    • Real Estate
    • Non Profit
    • Retail
    • Restaurant
    • Manufacturing
    • Wholesalers and Distributors
    • eCommerce
  • Resources
    • Resources
    • Mobile Accounting
  • Blog
  • About us
  • Contact

Spice Up Your Marketing with Storytelling

November 22, 2017 In Business Development
Tweet
Share
Share
Pin

One of the ways to impact your marketing is by adding stories. Everyone loves a story, and stories are more memorable compared to almost any marketing copy. Here are a couple of tips on how to use and place stories to share with prospects and customers.

What a Story Is

All stories need to be personal and evoke an emotional response. They can be about the company, the employees, the founder, the customers, or each individual product. Many stories revolve around why the company was started. Others focus on what you can achieve with the product.

Here are some ideas for stories for yourself:

  • Is there a story about why you started the company?
  • Have you seen a transformation in customers you work with that you can craft a story around?
  • Do your employees have a great story about why they love working for you?
  • Is there a story about how your products are created?
  • Is there anything you overcame to start or grow your company?

To be most impactful, a story should be far more than a history lesson or a mission statement. The best stories describe an inspirational transformation.

Stories can be told in a video or in text and graphics. Two things make a story powerful. First, use details rather than general descriptions. This means going through your story and making sure you have a lot of descriptive adjectives. Second, use all five senses. The reader or video watcher should be able to feel like they are right with you in the scene, knowing what you felt, saw, heard, smelled, and even tasted.

Here are some examples to get you inspired:

Nike’s The Chance: https://vimeo.com/40035962

Warby Parker’s Why: https://www.warbyparker.com/history

SoulCycle Who We Are: https://www.soul-cycle.com/our-story/

Every Product Has a Story – Jewelry: http://www.ephas.com.au/our-products/jewellery/necklaces

Think about your story, and share it with the world.

Tweet
Share
Share
Pin

Monthly Archives

Categories

  • Accounting (24)
  • Accounting Software (2)
  • Blog (6)
  • Bookkeeping (1)
  • Bookkeeping Tips (4)
  • Business Development (13)
  • Business Growth (6)
  • Business Tips (53)
  • Cool Tech Tools (12)
  • Customer Service Tips (5)
  • Decision-Making Tips (3)
  • Expense Reduction Tips (1)
  • Management Tips (8)
  • Payroll Tips (3)
  • Profitability Tips (10)
  • Tax (36)
  • Tax Tips (17)
  • Time Management Tips (4)
  • Uncategorized (1)

Sitemap

  • Home
  • Tax
  • Accounting
  • Industries
  • Resources
  • Blog
  • About Us
  • Contact

Contact Us

Tax Resolution services

IRS Tax Relief Pros

7563 Philips Hwy
Bldg 200 Ste 206
Jacksonville, Florida 32217
United States

904-860-1016 | mkwcpa@comcast.net

Client Portal Login

Schedule your free consultation today

Copyright Sandra L. Leyva, Inc. 2022 | Professional Site Design by Accelerator Websites | Powered By ThriveFuel